My Egg Noodles

I have been targeting the most highly competitive keyword of my carrier, unfortanatly I’m unable to tell you what the keyword is due to my client wanting to keep this private. What I can tell you is that it has over 100 million competing pages and 4,000 search per 24 hours across the major search engines (Google, Yahoo and MSN, which account for 98% of search engine traffic in the UK and US). It’s been a long process of tweaking, analysing, monitoring, viral marketing, content creation and link building over the last year.

We had been in position 2 in Google’s search results for nearly 2 months (with fluxing results from time to time… this is normal), then 4 days ago we moved to the first position.

What’s interesting looking at the analytics is the difference between the first and 2nd positions… a 40% increase! Over the last 4 days we have gained an extra 40% traffic from Google. Wow!

I did similar analayse on another site that moved from 4th position to the 1st (the keyword didn’t produce no where near as much traffic) and only saw a slight increase of 10% – maybe it’s the product or the power of high searched keywords? I’m going to keep an eye on it and dig further to find out :)

The World Telemedia conference is a trade show that brings world wide telecommunications companies together to catch up and exchange ideas on new telephony billing and content services.

It’s a great conference that is always guaranteed to bring industry experts together for 2 days of networking. I was talking about my first trip to World Telemedia with a friend, I was 15. I remember my Dad picking me up from school and telling me that I’m going on my first trip to Amsterdam. I was so excited. I feel very fortunate that my Dad was able to take me along to business meetings at a young age, I’m sure I’ve learned a lot, not only about business, but about how to treat others. After handing out 150 or so business cards explaining what I do, along with all the beer, late nights and catching up with old friends, I’m ready for my next destination: To visit family in England.

Tomorrow morning I have a flight into London City where my little sister is picking me up and have lunch planned with my grandmother followed by lots of Poker with friends and family! I can’t wait!