Revolutionary idea that could change how Cinema’s work, forever!

The other night I was watching a really boring Thai scary movie t the cinema. Before lying down across 3 seats with my head nicely laid on top of my missus lap, my brain started to wonder.

Every time I go to the cinema it’s at most 20% full - This is when a new release is out or on a Saturday afternoon - prime time for going to the movies.

What if a Cinema was to offer free tickets. Yeap, 100% free to watch a movie, apart from the first showings of new releases. There would sure be more seats filled.

So, how does the cinema cover the loss from the 20% of paying customers? Well, there’s a number of ways I thought off while I was bored out of my nut, including:

• Increase the prices for drinks/snacks

• Have commercials at regular intervals during the movie - just like you would get when watching a film on free TV

• Everyone who wants to watch a movie must be a member, so you’d have a great list of opt in addresses and telephone numbers to sell to companies for direct marketing

• Market research - Before each member is allowed to watch a movie, they may have to take part in market research such as questionnaires, surveys or test different products for feedback.

• They must wear a specific T-Shirt with a company’s logo when entering the cinema - okay, this idea is stupid

Any other ideas on how you could make a Cinema profitable without charging for tickets? Do you think this is a stupid idea or a winner? Would love to hear your thoughts!