Here are 2 gems covering how to handle PR for a new start up. I respect both Arrington and Calacanis a lot and have taken their wise words on board, as on Monday we’ll finally be launching our new start up that we’ve been working on.

First up is a Video of Mike Arrington (founder of TechCrunch) giving a presentation on handling online media. Secondly, I received an email via Jason Calacanis (founder of Mahalo) email newsletter, which is online here on why it’s better to handle PR yourself rather than hire a PR firm. (If you are not currently subscribed to Jason’s email offering, I high recommend you sign up!)

It would be great if any readers have thoughts/experiences/tips on PR they could share in the comments. Thanks!